AI Overviews and your website
What Google actually asks for, from its own guidance.
SEO and AI search
SEO measured in admissions, not rankings.
Treatment content is among the most scrutinized health content on Google. We build the clinical credibility that search engines and AI answers reward, and report how organic search contributes to your admissions, using the counts your team provides.
398 organic admissions in nine months.
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398
Organic admissions
In nine months, 44 a month on average, at a two-facility New England addiction treatment network. Jan–Sep 2026, includes readmissions.
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+20%
Organic admissions year over year
Same network: 35 to 42 a month, first half of 2025 (before TDI) vs. first half of 2026, from the client’s own dashboard.
Every SEO task has to earn its place.
No generic checklist. Each piece of work is ranked by what it moves in Google and in AI answers, confirmed before it’s done, and judged by the admissions it brings.
Your data, in one view.
Search Console, GA4, call tracking, reviews, admissions and more, in the Client Intellect Hub.
Ranked for Google and AI answers.
40 factors, each scored twice. The work that moves both goes first.
Confirmed, then done.
No finding becomes a task until two sources confirm it.
Judged in admissions.
Organic calls, qualified calls and admission counts, every month.
Then it starts again. Each month’s results come back into the Hub, where your strategist sets what’s next.
What the machines learn
- Google and AI answers read your structured data, credentials, reviews and facility details.
What the people see
- Families see your clinicians and licenses. You see the evidence behind every task.
What you get
SEO is about more than rankings. It’s about helping you connect with the families searching for the care you provide, and keywords are the bridge between the two.
- Clinical content approved by your licensed clinicians, with license and accreditation display
- Technical SEO and ongoing site health checks
- Local SEO and Google Business Profile management, per location
- Treatment directory profiles set up, tracked and reported monthly
- AI search visibility work, tracked on its own scorecard
- Monthly calls, qualified calls and admission counts from organic, plus weekly calls with written recaps
How we work
- A technical baseline in month one. A full technical review of your site within the first 10 days, turned into a prioritized fix plan and a recurring task list, so no level of care, location or admissions page is invisible or untracked.
- Trust first. Every workstream is built to prove your clinical credibility to Google and to AI answer engines.
- Ranked, not guessed. Our Behavioral Health Ranking Factor Matrix scores 40 factors twice: 0–100 for Google rankings and 0–100 for AI answers. Schema scores 40 for rankings but 85 for AI answers, so we plan for both.
- Evidence before action. No finding becomes a task until two sources confirm it, and each one is logged with an evidence link.
- Four scorecards on your account. AI Reputation (30 criteria, graded A–F from public data; we can run it before you sign), a Local SEO Report Card (six weighted categories, reviews count 35%), a Review Campaign Card and Branded Search.
Technical and AI search work
If search engines can’t easily crawl, index and understand your site, even the best content may struggle to rank. Optimizing for AI answers means making your site machine-readable, trustworthy and authoritative.
- Page speed and mobile performance on your treatment, location and insurance pages
- Clean site architecture, crawl errors fixed, and HTTPS everywhere
- Structured data audited and kept accurate, with internal linking and index coverage checked so nothing important slips through the cracks
- Structured FAQs written to be pulled into AI-generated answers
- Robots rules that let search engines and AI crawlers reach the right parts of your site
- Your Google Business Profile for every facility, which often shows up before your website, kept consistent with your site and citations
- Reviews managed for every location, and review replies never confirm that anyone received care
AI search is SEO
You earn a place in AI answers the same way you earn a top ranking: real clinicians, real credentials, accurate facility information and reviews. We don’t sell shortcuts.
Who leads this work
Bobby LentzSEO Manager
Bobby joined The Digital Intellect in February 2021 as a content writer, managed projects that grew traffic and conversions, and now leads the SEO department.
The technology on your account
Ranking Factor Matrix
40 behavioral health ranking factors, each scored 0 to 100 for Google impact and 0 to 100 for AI-answer impact.
AI Reputation Scorecard
30 criteria graded A to F from public data: whether AI answers cite you, plus clinical authority, licensing, reviews and directories.
Local, review and branded search scorecards
The Local SEO Report Card weighs reviews at 35% and flags a location below 55% as at risk. Review Campaign and Branded Search scorecards sit alongside it.
Evidence before action
No finding becomes a task until two sources confirm it.
What to expect, and when
Realistic timelines, in writing, before you commit.
Before you sign
A free website audit and an AI Reputation Scorecard: 30 criteria, graded A to F from public data.
Before launch
We agree in writing what counts as a lead, a qualified call and an admission. For paid search, your admissions team gets our scoring guide before any campaign goes live.
Within 10 days
For SEO: a full technical review of your site, turned into a prioritized fix plan.
Month one
For SEO, we diagnose. Existing pages aren’t pruned or redirected until month two.
About 7 weeks
For a new website, once content and access are in. You review everything on a staging link first.
2 to 6 months
For editorial coverage, placements typically build over this time, sometimes longer.
Every week, every month
A call with written recaps each week. Calls, qualified calls, admissions and cost per admission each month.
Compliance built into the back end.
Treatment marketing touches patients and families at a hard moment. These safeguards are part of how our systems are built, not a checklist we run at the end.
Forms stay private.
Our tracking records which form was sent and from which page. Never what anyone typed into it.
Calls become scores, not records.
Google Ads receives the click, the conversion and the time. Never a caller’s name, number or details, and no ad audiences are built from callers.
Tags only where they belong.
On sites we build, analytics and call tracking run on the live site only, never on test copies or for your logged-in staff. Session recording stays off unless you approve it in writing.
Paperwork before patient data.
TDI staff listen to call recordings only with your signed BAA or Part 2 agreement (QSOA) on file, and only if authorized.
Vortex takes the identifiers out.
Before AI reads a call transcript, Google Cloud’s Sensitive Data Protection removes names, numbers, addresses and dates; if it can’t, the call is skipped. Patient data never goes into general-purpose AI tools.
Advertising inside the rules.
LegitScript and Google certification before any addiction treatment ad runs, and no ad targeting built on health conditions.
Questions we hear
Which searches do you go after?
The ones families make when they’re looking for your level of care, not vanity volume. Then we report the calls and admissions they bring.
Does organic search still matter if AI answers take the clicks?
Yes, where it counts. AI summaries reduce clicks on informational searches, but high-intent searches for treatment still convert. That’s why we report admissions, not traffic.
Can you promise rankings?
Rankings are Google’s call, so we commit to what we control: the work, the evidence behind every task, and what it moved in calls and admissions, every month.
Related
Websites
Built so families and search engines trust it from day one.
Mental health treatment
Clinicians and credentials at the center.
Addiction treatment
Detox, residential and outpatient programs, by level of care.