Paid search
Google Ads managed against cost per admission. Your admissions team scores calls 1 to 5 against one shared definition, and the scores feed bidding.
Services
Five services, one measure.
Paid search, SEO and AI search, websites, editorial coverage and admissions and marketing readiness, built only for addiction and mental health treatment providers and reported the same way: calls, qualified calls, admissions, and what each admission cost.
Our services
SEO and AI search
Organic and local search built on clinical credibility, ranked by a matrix that scores 40 factors for Google and for AI answers.
Websites
A six-phase build in about 7 weeks, with licensing, clinical bios and reviewer sections, and 192 QA checkpoints before launch.
Editorial coverage
Your licensed clinicians put forward to national publications as experts, on topics they approve.
Admissions and marketing readiness
The information every AI tool, smart bid and AI answer runs on, gathered, cleaned and connected, with one scoreboard.
One loop: your data in, admissions out, and back again
Nine data sources
- GA4
- Search Console
- CallTrackingMetrics
- Ahrefs
- Semrush
- Google Business Profile
- Reviews
- Admissions
- Published content
The Client Intellect Hub
One view of your account, with freshness checks on every source.
Matrix and scorecards
40 ranking factors scored for Google and for AI answers, plus the AI Reputation, Local SEO, Review Campaign and Branded Search scorecards.
Your strategist
A strategist, not the software, makes every call.
Actions
No finding becomes a task until two sources confirm it, with the evidence linked.
Admissions
Calls are scored for quality. Your admissions team confirms admissions, reconciled to your CRM.
Then it starts again. Call scores reach Google Ads every day, and your admission counts come back in as a data source, so every round of work starts from your latest admissions.
What the machines learn
- Call scores teach Google Ads which searches lead to admissions.
- Structured data, credentials and reviews tell Google and AI answers who you are and who stands behind your content.
- Every ranking factor is scored for Google and for AI answers.
What the people see
- Your strategist sees nine sources in one view and makes every call.
- Your admissions team defines a qualified call and scores against it.
- You get calls, qualified calls, admissions and cost per admission every month.
Hold any agency to these questions
Including us. What a strong answer sounds like, and how we answer.
| Ask any agency | A strong answer | How we answer |
|---|---|---|
| Can you show cost per admission, with a date range and a baseline? | Real spend and real admissions, dated. Be wary of lifetime totals, or percentages with no base. | Yes. Ad spend per admission, dated, against a baseline where your data has one, and kept separate from our fees. Share collected revenue and we’ll take it to revenue by channel. |
| Do you work only in behavioral health? | Levels of care, admissions workflows and payer mix are the daily work, not one vertical among many. | Yes. It’s the only industry we serve. |
| What will you report every month? | Calls, qualified calls and admissions alongside spend, with branded search (people who already know your name) kept apart from non-branded (new demand). Totals can hide that new demand is shrinking. | Every number split branded vs. non-branded, so you can see which new demand is worth scaling. Calls, qualified calls and the admission counts your team provides, plus a weekly call with written recaps. |
| Who approves clinical content and expert quotes? | Your licensed clinicians, before anything is published or pitched. | Your clinicians approve clinical pages and the topics they’re quoted on. |
| How do you decide what to work on first? | A written method that ranks work by likely impact, not a monthly task list. | A matrix that scores 40 factors for their impact on Google and on AI answers. |
Compliance built into the back end.
Treatment marketing touches patients and families at a hard moment. These safeguards are part of how our systems are built, not a checklist we run at the end.
Forms stay private.
Our tracking records which form was sent and from which page. Never what anyone typed into it.
Calls become scores, not records.
Google Ads receives the click, the conversion and the time. Never a caller’s name, number or details, and no ad audiences are built from callers.
Tags only where they belong.
On sites we build, analytics and call tracking run on the live site only, never on test copies or for your logged-in staff. Session recording stays off unless you approve it in writing.
Paperwork before patient data.
TDI staff listen to call recordings only with your signed BAA or Part 2 agreement (QSOA) on file, and only if authorized.
Vortex takes the identifiers out.
Before AI reads a call transcript, Google Cloud’s Sensitive Data Protection removes names, numbers, addresses and dates; if it can’t, the call is skipped. Patient data never goes into general-purpose AI tools.
Advertising inside the rules.
LegitScript and Google certification before any addiction treatment ad runs, and no ad targeting built on health conditions.