Paid search
The Hub and call scoring.
How we work
The TDI system. AI-powered, human-decided.
One loop, not a list of tasks. Your data comes in, AI helps our strategists see more, a strategist decides, and every result comes back in to shape the next round. These are the systems behind it: what each one checks, how often, and who acts on it.
From your data to your admissions
Nine data sources
- GA4
- Search Console
- CallTrackingMetrics
- Ahrefs
- Semrush
- Google Business Profile
- Reviews
- Admissions
- Published content
The Client Intellect Hub
One view of your account, with freshness checks on every source.
Matrix and scorecards
40 ranking factors scored for Google and for AI answers, plus the AI Reputation, Local SEO, Review Campaign and Branded Search scorecards.
Your strategist
A strategist, not the software, makes every call.
Actions
No finding becomes a task until two sources confirm it, with the evidence linked.
Admissions
Calls are scored for quality. Your admissions team confirms admissions, reconciled to your CRM.
Then it starts again. Call scores reach Google Ads every day, and your admission counts come back in as a data source, so every round of work starts from your latest admissions.
What the machines learn
- Call scores teach Google Ads which searches lead to admissions.
- Structured data, credentials and reviews tell Google and AI answers who you are and who stands behind your content.
- Every ranking factor is scored for Google and for AI answers.
What the people see
- Your strategist sees nine sources in one view and makes every call.
- Your admissions team defines a qualified call and scores against it.
- You get calls, qualified calls, admissions and cost per admission every month.
The systems on your account
The Client Intellect Hub
One view of your account across nine data sources: GA4, Search Console, CallTrackingMetrics, Ahrefs, Semrush, Google Business Profile, reviews, admissions and published content.
Vortex: call data with the identifiers taken out
The part of the Client Intellect Hub that reads call transcripts. Before any AI model sees one, Google Cloud’s Sensitive Data Protection removes names, phone numbers, email and street addresses, dates, ages and record numbers. The AI model runs inside TDI’s own Google Cloud project and only ever receives the transcript with those identifiers removed, and your strategist still sees what each call says about need, fit and next steps.
Call scoring
Your admissions team scores each call 1 to 5 stars in CallTrackingMetrics against one shared definition. Scores reach Google Ads as conversions.
Ranking Factor Matrix
40 behavioral health ranking factors, each scored 0 to 100 for Google impact and 0 to 100 for AI-answer impact.
AI Reputation Scorecard
30 criteria graded A to F from public data: whether AI answers cite you, plus clinical authority, licensing, reviews and directories.
Local, review and branded search scorecards
The Local SEO Report Card weighs reviews at 35% and flags a location below 55% as at risk. Review Campaign and Branded Search scorecards sit alongside it.
Website Health Command Center
Automated checks of website performance, Core Web Vitals and overall website health on the sites we manage.
Evidence before action
No finding becomes a task until two sources confirm it.
What you can hold us to
- Cost per admission in dollars, with dates. Ad spend divided by the admissions your team counts, for a stated period. Our fees are never folded in.
- A system that’s written down. Every system on this page has a name and a defined job, so the work doesn’t depend on one person.
- Your clinicians approve clinical content. With license and accreditation display, because Google and AI answers weigh who stands behind clinical claims.
- Full visibility. You see the work and what it moved, including when a month is soft.
AI-enabled. Responsible by design.
Behavioral health marketing is our field, and keeping up with what’s new in search and AI is part of the job. We put new tools to work where they help your admissions, and keep people accountable for every decision.
AI helps us see more. People decide.
The Client Intellect Hub brings nine data sources into one view. A strategist, not the software, makes every call.
Built for how search is changing.
Every ranking factor is scored for Google and for AI answers, and an AI Reputation Scorecard grades whether AI answers cite you.
We don’t automate everything, on purpose.
Treatment decisions affect people and their families at a hard moment. That raises the bar on every decision we make for you.
Privacy comes before data.
Form contents never reach analytics or ad platforms, and caller details are never sent to Google Ads.
Claims you can check.
Every figure we publish has a period and a baseline, and ad spend is kept apart from our fees.
What to expect, and when
Realistic timelines, in writing, before you commit.
Before you sign
A free website audit and an AI Reputation Scorecard: 30 criteria, graded A to F from public data.
Before launch
We agree in writing what counts as a lead, a qualified call and an admission. For paid search, your admissions team gets our scoring guide before any campaign goes live.
Within 10 days
For SEO: a full technical review of your site, turned into a prioritized fix plan.
Month one
For SEO, we diagnose. Existing pages aren’t pruned or redirected until month two.
About 7 weeks
For a new website, once content and access are in. You review everything on a staging link first.
2 to 6 months
For editorial coverage, placements typically build over this time, sometimes longer.
Every week, every month
A call with written recaps each week. Calls, qualified calls, admissions and cost per admission each month.
Compliance built into the back end.
Treatment marketing touches patients and families at a hard moment. These safeguards are part of how our systems are built, not a checklist we run at the end.
Forms stay private.
Our tracking records which form was sent and from which page. Never what anyone typed into it.
Calls become scores, not records.
Google Ads receives the click, the conversion and the time. Never a caller’s name, number or details, and no ad audiences are built from callers.
Tags only where they belong.
On sites we build, analytics and call tracking run on the live site only, never on test copies or for your logged-in staff. Session recording stays off unless you approve it in writing.
Paperwork before patient data.
TDI staff listen to call recordings only with your signed BAA or Part 2 agreement (QSOA) on file, and only if authorized.
Vortex takes the identifiers out.
Before AI reads a call transcript, Google Cloud’s Sensitive Data Protection removes names, numbers, addresses and dates; if it can’t, the call is skipped. Patient data never goes into general-purpose AI tools.
Advertising inside the rules.
LegitScript and Google certification before any addiction treatment ad runs, and no ad targeting built on health conditions.
Where the systems run
SEO and AI search
The Ranking Factor Matrix and the scorecards.
Websites
The Website Health Command Center.
Case studies
What the system produced, with the period and the baseline.
Admissions and marketing readiness
The facts every AI tool and ad platform runs on, gathered and kept current.